We execute the user acquisition strategy to reach potential users by using strategic partnership (co-marketing). The key is to find partners who reach similar users but are not directly competitive with our product. The partnership strategy has to be a win-win for both sides and has an exchange of value.
After 3 months using co-marketing strategy, we manage to generate 5,869.7% of user submissions growth that finish their completions. The collaboration with merchants shows a steady growth because we change the balanced value between our brand and merchants.
We convert interest leads into users by doing email marketing strategy. It’s a powerful way to maximize our customer acquisition efforts. Email marketing is one of key assets in delivering timeline and focused information to customers and potential customers.
We managed to gain 6,879.8% growth traffic to our portal payment page. We achieved a significant growth in driving traffic to our portal payment page.
We help to create educational content as another way to approach customers. We develop content marketing such as video content, articles and collaborate with KOL/Influencer to review as an effective long-term user acquisition strategy.
The transaction is growing significantly for the first 3 months since its launching. We manage to get 5,187.8% growth on transaction.
Need to understand their target segment and create messaging that would resonate with them
Not using paid advertising to generate conversion
Getting a lot of users who doesn’t complete the payment process