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How NantiAja Increase Their User Submission 5,869.7% in the First 3 Months Without PPC Advertising


NantiAja is a new Buy Now Pay Later service that is set to launch in October 2021. This innovative new service will allow users to shop now and split their payments into 4 equal instalments.

With NantiAja, users will only need to pay for 25% of the total item price and can choose to pay the remainder over 42 days or 90 days, with no interest fees. This flexible new payment option is sure to revolutionise the way people shop online and will make it easier than ever to access the items you want.

Pain Points

During this campaign, NantiAja had to understand customers' needs and pain points, and also manage to spread awareness about NantiAja's value proposition to customers and get them to convert. The challenge must be targeted to a specific group of consumers most likely to want the NantiAja service, specifically it should be targeted to qualified leads to prevent fraud. Other than that, NantiAja decided not to use paid advertising as a strategy to achieve their goals.

Key Takeaway

We execute the user acquisition strategy to reach potential users by using strategic partnership (co-marketing). The key is to find partners who reach similar users but are not directly competitive with our product. The partnership strategy has to be a win-win for both sides and has an exchange of value.

After 3 months using co-marketing strategy, we manage to generate 5,869.7% of user submissions growth that finish their completions. The collaboration with merchants shows a steady growth because we change the balanced value between our brand and merchants.
We convert interest leads into users by doing email marketing strategy. It’s a powerful way to maximize our customer acquisition efforts. Email marketing is one of key assets in delivering timeline and focused information to customers and potential customers.

We managed to gain 6,879.8% growth traffic to our portal payment page. We achieved a significant growth in driving traffic to our portal payment page.
We help to create educational content as another way to approach customers. We develop content marketing such as video content, articles and collaborate with KOL/Influencer to review as an effective long-term user acquisition strategy.

The transaction is growing significantly for the first 3 months since its launching. We manage to get 5,187.8% growth on transaction.

Need to understand their target segment and create messaging that would resonate with them

Not using paid advertising to generate conversion

Getting a lot of users who doesn’t complete the payment process

User Submission Growth
Portal Payment Traffic Growth
Transaction Growth

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